Instagram expanded testing of the app for TV and began exploring more common YouTube formats, such as horizontal videos, series and live broadcasts.
Meta will make Instagram for TV available first on Samsung devices in the US. The app starts working on Samsung Smart TVs in the country from this Monday (22), on models from 2020 onwards.
The application is also available on other connected TV systems in the American market. According to the company, the TV version already runs on Amazon Fire TV and Google TV, which expands Instagram’s reach in the living room.
Meta says that the TV experience is usually collective and wants to encourage group consumption. The company says it is testing features to make it easier to discover videos together, resume what the person was watching on their cell phone and share the experience with those in the same room.
Among the tests, Meta mentions channels organized by interests to help you choose what to watch. The idea is to group content by themes such as comedy, sports and creators, to reduce the “dispute for control” and speed up the choice of video.
The company is also testing to bring more Instagram formats to the big screen, such as Stories. The proposal is to allow users to see publications from friends and creators without having to gather around their cell phones.
FORMATS THAT BRING INSTAGRAM CLOSER TO YOUTUBE
Meta says it is testing a dedicated area for horizontal videos in the TV app. The company says it wants to facilitate the consumption of content designed for the big screen and provide more options for creators to reach audiences in this format.
The plan includes exploring longer videos, with longer content from creators. According to Meta, the intention is to allow deeper stories and stronger connections with the audience when consumption takes place on TV.
The company also talks about episodic series and live broadcasts on TV. Meta says it is studying formats in chapters, distributed over several episodes, and the possibility of taking lives to the big screen to increase participation in real time. The format is similar to YouTube.
Meta says it is working with creators to define what works best on TV. The company says that it is still at the beginning of understanding what social video should be like in the living room and that it intends to gradually launch new formats.
Source: www.noticiasaominuto.com.br
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