On the eve of Worldwide Developers Conference (WWDC), which takes place in June, confidential renders detailed what the next major update will look like. artificial intelligence (AI) from Apple for the iPhone.
The information originally obtained by Bloomberg and reflected by Techcrunch show that the virtual assistant Siri will undergo a radical redesign, gaining advanced features to rival the main chatbots on the market and deep integration with the operating system.
New smart search and integration Dynamic Island
The visual redesign promises to change the way users interact with their smartphone. Although physical button activation will continue to be available in iOS 27, the assistant’s animation and responses will now emerge directly from the Dynamic Islandmaking them ideal for quick voice commands.
The big change, however, is the reformulation of the device’s internal search. By dragging the screen down (a gesture traditionally used to access Spotlight Search), the user will activate AI-based search features. This tool will use a completely rebuilt model that has Google Gemini technology integrated to provide much smarter answers.
From this interface, the user can perform several actions:
- Search for information on the web and on the device itself simultaneously;
- Start messages and open apps;
- Check the weather forecast;
- Add appointments to the calendar and browse notes;
- Enable complex app shortcuts.
The results of all these actions will be displayed in a stylized text format, organized into visual cards that also expand from the top of the screen.
An exclusive application focused on productivity
In addition to the system’s native improvements, Apple plans to introduce an independent application for Siri. The software was designed to go head to head with consolidated platforms on the market, such as ChatGPT, Claude and the Gemini app itself.
The new application will feature a dedicated interface that will allow the user to:
- Access the complete history of previous conversations;
- Upload documents and photos for AI contextual analysis;
- Interact through complex text commands.
The market strategy behind Apple’s AI
Apple’s approach to the artificial intelligence market replicates the business model previously adopted with Google, which made the search engine the default option on the iPhone. For the company, developing a large-scale language model (LLM) completely from scratch at this time is considered complex and financially unfeasible.
Therefore, Maçã chose to form partnerships with external suppliers to deliver the resources that the public demands today. In parallel, Apple works on developing its own models on-devicerunning directly on the device’s hardware and without dependence on the cloud – a tactic that reinforces the brand’s privacy appeal.
Apple’s greatest asset in this dispute is its massive distribution scale. While ChatGPT currently records around 900 million weekly active users, Apple’s installed base of active devices reaches the mark of 2.5 billion devices worldwide. This capillarity gives the company a unique advantage to introduce AI tools to a huge portion of the population that has not yet adopted independent tools.
Source: www.olhardigital.com.br
Source link
