The more innovation and more companies, the greater the positive impact on the economy and society. Sebrae knows the power of small businesses to transform lives and helps develop entrepreneurial skills in audiences much younger than formalized entrepreneurs. Through Entrepreneurial Education actions, the institution provided more than 9.2 million services to students across the country in 2025, an increase of 35% compared to that recorded in 2024.
Sebrae’s initiatives aim to impact the entire school environment, also training teachers so that they can help students innovate and develop entrepreneurial projects. This year alone, Sebrae has already provided 490,224 services to students and trained 64,436 teachers.
Program examples
The Young League Challenge (DLJ) and Supernova are examples of entrepreneurial education actions promoted by Sebrae. The Young League Challenge is the largest student entrepreneurship competition, focusing on students in the 8th and 9th years of Elementary School, High School and Professional and Technical Education.
The objective is to propose a creative and impactful solution to a school or community problem, using technology as an ally. In 2025, the 3rd edition of the DLJ registered 62,276 students registered, surpassing the 54,016 registrations in 2024, a growth of 15%. The 4th edition of DLJ is open for registration until May 28th. The winners will win an international mission to Italy.
Supernova is an action aimed at higher education students. The best projects from each season, which will be divided into three this year, will be able to receive prizes totaling more than R$100,000. At the end of the year, the best will have the chance to participate in national and international trips with everything paid for, totaling more than R$1 million in prizes.
In 2025, Sebrae carried out Supernova in partnership with the Ministry of Education (MEC). There were 3,047 students registered, organized into 1,174 teams across the country. The 2nd season of Supernova is open for registration until August.
Our focus is on developing entrepreneurial skills in students, aiming to exercise citizenship, strengthen life projects and take a leading role in the world of work, for the sustainable transformation of realities Brazilians.
Cecília Miranda, deputy manager of Entrepreneurial Education at Sebrae
Strategic pillars of Sebrae’s entrepreneurial education actions
- Student engagement: recognize the Brazilian educational context and respect the legitimate role of public education networks, helping them to overcome the country’s educational challenges.
- Content and support for educators and students: ensuring flexibility in the ways of designing and implementing solutions with partners, through a robust portfolio with a clear and well-defined value proposition, capable of responding to the expectations of partners in public education networks.
- Integration with the education ecosystem: permanently foster qualified and committed coordination between Sebrae and federated entities, groups and professional entities participating in the educational agenda.
- Dissemination and scale: create technical and institutional conditions so that Sebrae/UFs can offer innovative solutions capable of responding to local needs and challenges, each time providing access to qualified entrepreneurial education initiatives.
LED Globo Festival | Photo: Lilo OliveiraLED Festival
Sebrae’s entrepreneurial education actions will be highlighted during the LED Festival – Luz na Educação, which takes place at Pier Mauá, in Rio de Janeiro (RJ), this Friday (15) and Saturday (16). The event aims to discuss the future of education in a changing world. Entry is free, with ticket collection at this link.
Source: www.agenciasebrae.com.br
