Riot Games announced a new collaboration for League of Legends: Wild Riftthis time in partnership with Porsche AG. The initiative brings new cosmetic content to the game, with emphasis on a special skin for champion Kai’Sa inspired by the automobile universe.
The news arrives with the update 7.1: Flat Outwhich introduces a theme focused on racing within the mobile game.
Kai’Sa’s skin is inspired by the Porsche 911 GT3
The main highlight of the collaboration is the skin Kai’Sa Selected Prestige Neon Demondeveloped jointly by the two brands. The look combines futuristic elements with direct references to Porsche automotive design.
The skin concept was inspired by the latest Porsche 911 GT3, incorporating visual characteristics of the sports car in the splash art and character details. The proposal mixes the already known style of the “Demônia do Neon” line with elements of high automotive performance.
The skin will be available between April 30th and May 31stwithin the “Neon Demon Grand Prix” themed event.
Update 7.1 will have a full racing theme
The collaboration goes beyond a single cosmetic. Update 7.1 will bring a complete racing-inspired environment, including new visuals and gameplay changes.
Among the new features:
- Themed skins for champions like Kai’Sa, Irelia, Zed, Aurora, Hecarim and Gragas
- New collectible companion called Hyperspeed Cloudchaser
- Updated interface and visual elements with an automobile theme
- Changes to ARAM AAA mode, with adapted map and mechanics such as drift
The proposal is to temporarily transform the game experience, aligning gameplay and aesthetics with the concept of speed and competition.
Event will have actions with creators and real experiences
The partnership between Riot Games and Porsche AG also includes activations outside of the game. Among them, exclusive events with content creators in places such as the Porsche Experience Center, in Los Angeles and Shanghai.
At these events, a real model of the Porsche 911 GT3, inspired by the skin design, will be displayed as part of the campaign.
Strategy reinforces brand presence in games
The collaboration follows a growing industry trend: the integration between big brands and popular games. For Riot, this expands the reach of League of Legends: Wild Riftwhile Porsche connects with a younger, global audience.
According to the company, the partnership was built based on shared values such as performance, precision and design — elements present in both the brand’s cars and the game’s competitive proposal.
League of Legends will have WASD controls released in ranked mode later this month.
Source: www.adrenaline.com.br
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