Technologies, artificial intelligence x human intelligence, lectures on the future of retail and many other topics that circulated during the three days of the Brazilian Retail Fair, from May 20th to 22nd in Porto Alegre, materialized at the Tendência Sebrae Store, set up by the institution at the event. The space became a mandatory stop for those who wanted to see, in practice, important innovations for entrepreneurs to connect with the end customer.
Sebrae promoted guided tours at the Brazilian Retail Fair | Photo: Renata Mariz
In guided tours promoted by Sebrae, consultants demonstrated the use of AI that does not replace the salesperson, but assists them. On a quick screen, the consumer can enter data that does not violate the General Data Protection Law, such as first name, age and what they are looking for. This information will help the team in sales.
If you are a repeat customer, the retailer’s panel already has a purchase history and which products may be running out and could be replaced. “When the customer arrives at the checkout, I already have their registration, knowing what I can offer to increase the average ticket, for example”, explains one of the local guides.
At another point, visitors were able to see AI technology that measures various store indexes in real time through a heat map. The data is used to make immediate and subsequent decisions. The heat map shows areas of the point of sale with the most and least movement of people. From there, you can rearrange, for example, products on display to boost sales.
The tool can also, without facial reading, estimate the number of men and women in the store, average ticket, sales conversion rate and other parameters that are valuable for business planning and management.
Solutions such as sound identity and aromatic identity were also explored at the Sebrae Tendência Store assembled at the Brazilian Retail Fair. Customization and personalization were other strategies explored in the space that help generate connection and value.
Maria Eduarda Santos, project manager at Sebrae RS, explains that Loja Tendência is inspired by Loja Tela, a project that houses brands from Rio Grande do Sul, after being curated, at a physical point of sale in one of the city’s main shopping malls.
Curator selects brands from Rio Grande do Sul that participate in Loja Tela | Photo: Renata Mariz
We are not talking about a collaborative store, Tela is an innovative project that lives the real retail experience with the supported brands. Over the course of six months, while their products are sold in the store, these companies undergo training and mentoring. Every semester, a new cycle begins with new brands.
“It’s an incredible experience, for us at Sebrae and for the entrepreneurs, who learn a lot, evolve, face challenges and improve themselves”, says Maria Eduarda.
Mon Jullí is one of the companies that has already participated in Tela. Founded by Juliana Montagner, the tea brand combines the tradition of yerba mate with international knowledge about the world of teas. By participating in the project, Mon Jullí grew and expanded its business.
On Friday morning (22), Sebrae System Commerce managers, from various parts of the country, made a technical visit to Loja Tela. There, they can understand how the project, run by Sebrae RS, works, get to know the space and ask questions from colleagues.
Source: www.agenciasebrae.com.br
